Why creating a brand identity is important for your business

 

The terms ‘brand’ and ‘logo’ are often thought to be the same but are worth different values. Although a logo is the symbol of a business, it does not represent the entire brand. Creating a logo is one small step forward in developing a strong business and brand identity. Having a strong brand presence has become crucial for businesses to differentiate themselves from their competitors, with the presence of millions of other businesses trying to make a name for themselves.

 To build a brand identity, it is important to understand what brand and what it takes to create the same. Unfortunately, it is not so easy to give the business a name and plaster it on everything. Your brand is an indispensable part of your identity, and your identity defines your name and the type of product you provide.

 A brand identity is a combination of your brand’s communication, values, how you communicate about your product, and the client interaction you create with it. Your brand identity essentially is the personality of your business and a promise to customers. As Jeff Bezos said, “Branding is what people would say about you when you are not around.” Your product leaves a good impression on your customers for a long time after the sale. Brand identity is the process of taking care of that impression.

 Below are six components of a well-developed brand identity, and why it’s so important for you to develop them.

 ●        The “Face” of Your Business

The brand’s logo is the “face” of your business. But that face should do more than look attractive or interesting. A logo’s contribution to brand identity is associative. It communicates to the public that [this image] means [the name of your company].

 ●        Credibility and Trust

Having a strong brand identity doesn’t only make your product more memorable; it makes the brand more authoritative in the market. A brand that establishes a face value, and maintains that face value consistently, develops credibility among its competitors and trust among its customers.

 ●        Advertising Impressions

A brand identity is a template for your business for everything you would include in an advertisement, whether print, online, or a pre-roll commercial on YouTube. A brand with a face value and industry credibility is well prepared to promote itself and make remarkable impressions on potential buyers.

 ●        Your Company’s Mission

When an identity is created for your brand, you are giving it something to stand out for. That, in turn, gives your company a foundation. We all know that companies have mission statements. Well, it is not possible to have one without first giving your brand identity.

 ●        Generating New Customers and Delighting Existing Ones

A brand identity with face value, trust, and a mission attracts people who agree with what your brand had to offer. But once these people become your customers, the same brand identity gives them a sense of belonging and develops confidence. A good product generates customers, but a good brand generates a voice. To make a business popular and a beloved brand name, it is going to take some exercise.

 Building a brand identity is thus not only crucial for your business but also well thought out. Your identity builds your impression, so you can’t make a mistake with it. These days there are many graphic design agencies or studios that offer to build a brand's identity. Creative It Hub (CIT Hub) is one such studio. They are based in Melbourne, Australia, and provide you with unique graphic creations for your marketing needs. They work on brand identity, website design, print design, and marketing & promotional creatives. Each work they create is based on directives & briefs from the company to meet their business requirements. Their website has their portfolio and contact information.